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How do we choose investments?

Our investment philosophy

Our goal is to simplify investing so that anyone can be an investor. With this in mind, we hand-pick the investments we offer on our platform. This curated list is comprised of investing themes that are well-known, approachable, and straightforward. You always get to choose how to invest your money, but you'll never be alone. We give you the choices, tools, and tips you need to build a portfolio that reflects you. Along the way, Stash Coach can help guide you as you invest.

Portfolios as unique as you.

It’s your money. Why not invest it in the things you love and believe in? Choose from a selection of ETFs, conveniently named so you can cut through the finance jargon and get to the heart of what each investment stands for. Need some inspiration? Explore some options for customizing your portfolio.

The Activist

Explore examples of ETFs we offer that focus on causes.

MIXED INVESTMENT

Your Mix

Build a foundation. We recommend that every investor start their Stash with a mix. We call them mixes because that’s exactly what they are -- a mixture of stocks and bonds. This mix will be designed for you.

Sample Holdings

Total Bond ETF, S&P 500 ETF, US Treasury Bond ETF

The Techie

Explore examples of ETFs we offer that focus on technology.

TECHNOLOGY INVESTMENT

Roll with Buffett

Follow the leader. You can own a piece of Warren Buffett’s company -- he’s one of the most successful investors of all time.

Sample Holdings

Berkshire Hathaway Inc. Class B

The Globetrotter

Explore examples of ETFs we offer that focus on global industries.

GLOBAL INVESTMENT

Global Citizen

Travel the globe. This ETF includes companies from over 40 countries covering all corners of the earth.

Sample Holdings

Johnson & Johnson, Wells Fargo & Co, Nestle SA, Tencent Holdings Ltd, Toyota Motor Corp.

The Trendsetter

Explore examples of ETFs we offer that focus on consumers.

MIXED INVESTMENT

Your Mix

Build a foundation. We recommend that every investor start their Stash with a mix. We call them mixes because that’s exactly what they are -- a mixture of stocks and bonds. This mix will be designed for you.

Sample Holdings

Total Bond ETF, S&P 500 ETF, US Treasury Bond ETF

Browse all our investments

See all investments